I buy it. I test it. You see the real numbers.

Building a Digital Income Portfolio — Live, in Public

No leased Lamborghinis. No anonymous screenshots. I'm testing real affiliate products, digital assets, and AI-leveraged tools with my own money, and publishing the exact numbers — wins and failures — as they happen.

The "make money online" space is broken.

  • It's flooded with anonymous screenshots and rented lifestyles designed to sell a course.
  • Nobody shows you the setup time, the friction, or the products that flat-out didn't work.
  • Revenue gets flexed constantly. Real profit — after costs, after time — almost never does.
  • You can't tell who's actually run the system and who's just reselling someone else's screenshots.

So I built a lab instead.

I'm an operations guy. I build systems and analyze data for a living. I'm applying that exact same analytical rigor to the digital income space — buying the tools, running the traffic, and opening the dashboard so you can see exactly what happened.

  • ✅ 72-hour "Income Sprints" testing real affiliate products and systems
  • ✅ Unvarnished data — the wins and the failures, both published
  • ✅ Real ROI tracked against actual cost and time, not just revenue

The Rules of Engagement

What You Can Expect From Every Sprint

Every test that gets published here follows the same four rules — no exceptions.

The Income Sprints

Every product or system gets a real 72-hour test — setup time, friction points, and actual execution, documented as it happens.

Real ROI, Not Revenue

Anyone can flex revenue. I track true customer acquisition cost, time invested, and the actual profit margin — the number that matters.

No Self-Dealing

I buy every product as a retail customer first. My affiliate link only goes up on systems that survive the stress test.

Tools I Actually Use

Run Your Own Income Sprints

Start free, or get the full system — the exact tools I use to vet an offer, run the 72-hour test, and track real ROI.

Free

The Digital Asset Matrix

The framework I use to decide which quadrant a new project belongs in — before I spend a dollar testing it. Free with sign-up.

Free

Get It Free

Affiliate Offer Due Diligence Checklist

5 red flags, the true-CAC math influencers won't show you, and how to buy-to-review without breaking affiliate terms — before you spend a dollar.

$19

Get the Checklist

The 72-Hour Sprint OS

Score any offer, run a real 72-hour test, and calculate true ROI — Excel + Notion, ready the second you open it.

$39

Get the Sprint OS

From the Lab

Latest Sprints

Real tests, real numbers, published as they happen.

See all Sprints →

Get The Digital Asset Matrix Free

Sign up today and get the exact framework I use to vet projects before I spend a dollar. (Read how the Matrix works →)

Plus, watch the portfolio get built in real time — get every 72-hour Sprint result, the exact numbers, the wins, and the failures sent straight to your inbox.